100% Pure products stand by their name. They contain nothing unnatural or chemically engineered. Their products are highly effective because they are concentrated and are free of additives and thickeners. When using a 100% Pure product, you never have to worry about harming yourself or the environment.

100% Pure products are free of toxins, chemicals, artificial chemicals, artificial colors, and harsh detergents. 100% Pure products smell delicious because they are made with real fruits, pure essential oils, and pure absolutes.

100% Pure products are vegan, except for the few containing Honey, which are vegetarian. Animal fat, used in many soaps and lotions, is proven to be pore-clogging and in some cases has caused illness. 100% Pure doesn't believe in putting your health at risk for the sake of beauty.